An opportunity was seen to provide affordable, 100% Moroccan Leather Pouffe Ottomans to the Australian market. Adopting careful planning and research using the Business Discovery Plan service offered by Digital Advocates, the Ottomans Only group were able to save thousands of dollars in start up costs and focus primarily on testing the market with minimal outlay. Following a successful market testing phase the money saved was invested into its first direct shipment from Morocco.
This could not have been done without the the unique service Business Discovery service.
With nearly 30 years in the printer service and supply industry, this family run business has been supplying and service business around Australia with a trusted reputation and very competitive pricing.
They approached Digital Advocates to manage various PPC campaigns and landing pages with the aim to continue performance in a proactive way. In their words, “since we began using Digital Advocates to manage our websites and AdWords, we have seen a steady increase in the amount of leads we are getting, and paying less for them. Coupled with their tailored approach, our relationship has also opened up other opportunities for expansion, for which we are very grateful.”
In a nutshell, the campaign has become much leaner and targeted with ongoing account optimisations and constantly reviewing account structure. This has allowed for much greater control and flexibility on where resources are funnelled. Along with landing page optimisations and other strategies, we have been able to reduce the costs per lead by 51%, increased conversion rate by 8% and reduced wasted spend by 28% allowing us to be more aggressive and explore further opportunities.
Rosendorff Lawyers is a Melbourne-based Law firm mainly involving areas of business, employment, insolvency and property law.
In early 2015, Rosendorff lawyers approached Digital Advocates as they were looking for a fast and transparent way to expand their business via their website. A multi-faceted AdWords campaign was crafted, including Remarketing targeting various areas of law within which the Rosendorff team specialise. The goal was rather simple: generate leads for the firm, so the legal team can focus on looking after their clients’ legal interests.
Within days of launching the campaign leads started coming through on a daily basis and has continued, allowing the legal team to expand into other areas where they can have a greater impact, more than tripling the amount of leads on a weekly basis.
Through the AdWords campaign set up and managed by Digital Advocates, Rosendorff Lawyers now dominate the online space for key areas and are benefiting from the ongoing success, with evermore valuable cases coming on board, whilst also enjoying the transparency and flexibility the AdWords approach offers.
There are no Hollywood movie-making cases just yet, but the Rosendorff legal team are getting on with what they do best, and that is getting positive results for their clients!