When it comes to your e-commerce store, do you get confused or frustrated with writing ad copy, keyword research, split testing and everything else that goes on with a search based AdWords campaign? Do you want to get premium positions at the top of buyer motivated searches with vivid imagery of your products?
That’s Google Shopping Ads for you (aka Product Listing Ads). This newer and ever-evolving form of online advertising offers rich and engaging product images plus pricing information, which in many cases makes the selling process easier. It’s only been around for a short time in Australia compared to text ads but it is fast becoming the dominant ad format for serious and successful e-commerce stores.
But it’s not as straightforward as setting up a search-based AdWords campaign. As an awarded Premier Google Partner, with Google Shopping Specialisation, Digital Advocates will help you take control, set up your strategy, optimise your data, manage the ads strategically and track performance to greater results.
Unfortunately, most accounts we audit have a one size fits all approach to shopping ads. In a bricks and mortar shop, would you dump all your products into one pile on the floor? Sure not!
We carefully structure Shopping campaigns with intelligent, proprietary strategies that closely match your business objectives, so that your valuable ad budget can be allocated to each individual product depending on how well it performs in sales and profit.
If you’re serious about e-commerce and you’re not running a Google Shopping campaign, then you are potentially missing out on a torrent of qualified, wallet-ready customers every day. Tap into this exploding market and get in touch with us today for a free initial consultation!