The situation…
Virtually no enquiries were coming through the website, they were reliant on word of mouth, referrals and speaking engagements, which was time-consuming and unpredictable, which was not helping their plans to help more kids discover their learning potential through better eyesight.
The solution…
With no prior Adwords experience, we took the time to understand their business, research the market and then build their Adwords campaign from scratch. We helped decipher their unique value propositions and translate them into a range of calls to action with tightly themed ad groups & geographical targeting so that it would attract the right target market to their site from their ads. We also worked with their web designer to make updates to landing pages so that key converting elements stood out and gave the visitor the information they needed easily.
For over a year now, the Eye Care 4 Kids team now rely on Adwords being the main source of enquiries and bookings, growing their rate of enquiries more than 30% continuously since the start. They are now planning on opening their 4th branch before the end of 2017 so they can continue along the path to help more children improve their eyesight so they can get more out of their learning and enjoyed it too.
In their words…
“I was so surprised when I saw a 30% growth in my business in 3 months of starting my ad words campaign with Digital Advocates. It is now an integral part of my business and is my main source of new business enquiries… Just the other day I mentioned to my wife, that of all the marketing campaigns we have taken on (and there were many!) none have been as effective at driving in new business as well as being cost effective and requiring very little time and energy on my part. I found Raph so approachable and easy to work with. He took the time to really listen and understand my business so even though AdWords has been amazing I firmly believe it has to be driven by the right person. For me, that has been Raph and his team”
1000+ Leads in first 2 months
The situation…
With nearly 30 years in the office machine repairs and supplies industry, they approached Digital Advocates to expand their business into the domestic appliance repairs industry. When a dishwasher or washing machine needs repairing, there is a real sense of urgency to get the appliance working again so people can get back to their lives with minimal fuss.
The solution…
Given the reliance on such appliances, we recommended a high-performance AdWords and landing page strategy custom built from the ground up that could be scaled fast depending on performance.
Already within the first 2 weeks, Express Appliance Repairs were already planning to set up a team to handle the flood of calls and request for service they were getting. Within the first two months, they went beyond their Melbourne headquarters and branched out into Sydney and then quickly soon after that across every major city in Australia.
In their words…
“since we began using Digital Advocates to manage our websites and AdWords, we have seen a steady increase in a number of leads we are getting and paying less for them. Coupled with their tailored approach, our relationship has also opened up other opportunities for expansion, for which we are very grateful.”
Rosendorff Lawyers is a Melbourne-based Law firm mainly involving areas of business, employment, insolvency and property law.
In early 2015, Rosendorff Lawyers approached Digital Advocates as they were looking for a fast and transparent way to expand their business via their website. A multi-faceted AdWords campaign was crafted, including Remarketing targeting various areas of law within which the Rosendorff team specialise. The goal was rather simple: generate leads for the firm, so the legal team can focus on looking after their clients’ legal interests.
Within days of launching the campaign leads started coming through on a daily basis and has continued, allowing the legal team to expand into other areas where they can have a greater impact, more than tripling the amount of leads on a weekly basis.
Through the AdWords campaign set up and managed by Digital Advocates, Rosendorff Lawyers now dominate the online space for key areas and are benefiting from the ongoing success, with ever more valuable cases coming on board, whilst also enjoying the transparency and flexibility the AdWords approach offers.
There are no Hollywood movie-making cases just yet, but the Rosendorff legal team are getting on with what they do best, and that is getting positive results for their clients!
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