Forget Ad Copy, Keyword research, split testing and everything else that goes on with an AdWords campaign,
Let rich and engaging product images and their price do the selling for you. That is Google shopping in a nutshell. PLUS get premium positions at the top of every buyer motivated search.
But it’s not as easy as setting up an AdWords campaign. Digital Advocates will help you take control, set up your strategy, optimise your data, manage the ads strategically and track performance.
With search campaigns, you can show your ads for keywords you think are relevant. And then you can easily see which keywords are performing well and providing the best ROI. The results then guide you how to bid higher for better-performing products and lower or not at all for lower margin or low performing products.
But this doesn’t work for Shopping campaigns – Why?
Because, with shopping, campaigns rely on Google correctly interpreting your shopping feed to match relevant searches to your products.
We craft a tri-layered campaign structure using a combination of priority and negative keyword structures to guide the flow of searches.
If you’re serious about e-commerce and need your Google Shopping campaign achieving peak performance, then get in touch with the expert shopping team at Digital Advocates today to find out how we can help your business grow.