Google Shopping Ads (PLA) Management

Google Shopping Ads

Huge ROI for E-commerce & Growing

Let rich and engaging product images and their price do the selling for you. That is Google shopping in a nutshell. PLUS get premium positions at the top of every buyer motivated search. 

But it’s not as easy as setting up a search AdWords campaign.

Digital Advocates will help you take control, set up your strategy, optimise your data, manage the shopping ads strategically and track performance.

 

With search campaigns, you can show your ads for keywords you think are relevant. And then you can easily see which keywords are performing well and providing the best ROI. The results then guide you how to bid higher for better-performing products and lower or not at all for lower margin or low-performing products.

But this doesn’t work for shopping ad campaigns – Why?

Because shopping ad campaigns rely on Google correctly interpreting your website product feed to match relevant searches to your online product range.

The Digital Advocates Recipe for Shopping Ads Success

DA recipe shopping

 

So here’s how we overcome the challenge

Our approach with shopping ads is to re-structure the campaigns so it’s truly aligned with business objectives. We’ve invested in proprietary software so we’re able to update vast amounts of products daily as stock levels change.We craft a tri-layered campaign structure using a combination of priority and negative keyword structures to guide the flow of searches.

We craft a tri-layered campaign structure using a combination of priority and negative keyword structures to guide the flow of searches, all based on real performance data

Plus, our bidding strategies adapt over time as product performance evolves so that budgets are allocated whether they can have the most positive business impact.

Our approach in managing Adwords is to use a profit-driven methodology, whilst taking advantage of cutting-edge machine learning for maximum ROI.

If you’re serious about e-commerce and need your Google Shopping ads campaign achieving peak performance, then get in touch with the expert shopping ads team at Digital Advocates today to find out how we can help your business grow.

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