Have you ever been researching a product or service with the intent to buy at some point in the future? Then you get distracted or go back to actual work and then later on, whilst reading an article on your break, an ad captures your attention for the exact thing you were researching earlier with an offer you can’t refuse? If that sounds familiar, then you have personally witnessed the power of Remarketing.
Not only can you reconnect to everyone who visited your site, you can either dynamically show the specific product the visitor looked at, or based on the specific content they read or simply how long they spent on your site.
Remarketing may be one of the most profitable forms of intelligent online advertising you may ever undertake with phenomenally low acquisition costs.